Privacy Policy

Last updated: 15 July 2026. This policy explains what information this site collects and how it is used.

Who we are

This site is an independent baby-product price-comparison website. You can reach us at our contact email.

What we collect

We do not require you to create an account, and we do not ask for personal information to browse the site. We collect two kinds of information:

• Information you give us — if you use our contact form, we receive the name, email address and message you submit, solely to reply to you.
• Information collected automatically — like most websites, our analytics and advertising providers automatically receive standard technical data such as your approximate location (from your IP address), device and browser type, and the pages you visit.

Cookies

Cookies are small files stored in your browser. We use them for two purposes: basic website analytics (to understand which pages are useful) and advertising (see below). We also store a small flag to remember that you have seen our cookie notice, and to remember your currency choice (SGD or MYR). You can block or delete cookies in your browser settings, though some features may then work less smoothly.

Advertising (Google AdSense)

We may display ads served by Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits. You can opt out of personalised advertising by visiting Google Ads Settings, and learn more about how Google uses data at policies.google.com/technologies/partner-sites.

Analytics

If enabled, we use Google Analytics to understand aggregate, anonymised traffic patterns. This helps us improve the site. Analytics data is not used to personally identify you.

How we use information

We use the information above only to operate and improve the site, to display relevant advertising, and to respond to messages you send us. We do not sell your personal information.

Your rights

Depending on where you live (for example under Singapore's PDPA, or the GDPR in the EU/UK), you may have the right to access, correct, or request deletion of personal information we hold about you. To make a request, contact us at our email.

Third-party links

Our pages may link to retailers and other external sites. We are not responsible for the privacy practices of those sites; please review their own policies.

Changes

We may update this policy from time to time. The "last updated" date above will always reflect the current version.

Questions about this policy? Contact us.